Developing yourself as a business coach is really about direct exposure and positioning. The more your target market sees of you in the context of your location of expertise, and the more you are producing patterns (instead of following them), the more you will be recognised as an idea leader.
Idea leaders and modification makers are fantastic at establishing connections and constructing relationships with a core inner circle of people with complementary knowledge to their own. After all, have you ever seen leaders who have got to where they are on their own?
2. Determine Your Unique Selling Proposition
This is actually worth investing a long time on-- keep in mind if it's not clear in your mind exactly what makes you different to the rest, it will not be clear to potential clients either! Exactly what makes you so special that people should decide to do business with you over your rivals?
Desire more effective ways to fill your customer pipeline? Collaboration with others could be a key for you. Coaches are typically "solopreneurs" however don't let this category fool you. The most successful out there often attribute their success to surrounding themselves with the right people.
Here are a few recommendations for how collaboration could work for you:
- Affiliates-- have you considered having your very own affiliate program? Pay a "finder's fee" to affiliates who promote for you and successfully bring in customers. Or in turn you could promote someone else's product and services and get a commission.
- Joint endeavors-- this is where you share the risk and benefit of a job with someone else. Possibly you coordinate with another coach or coaches to offer coaching to organisations, or maybe you collaborate to produce an item of advantage to your industry. This could be anything truly, however here are some concepts to obtain you thinking-- ezines, books, podcasts, software, TV shows, conferences
- Strategic alliances-- a relationship developed in between 2 or more complementary operators, such as between a work productivity coach and a carrier of company site solutions or online marketing (we have been helping business coaches like that for several years). In some cases there is a contract for commission and in some cases it is just a goodwill alliance.